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A Twitter marketing strategy is a plan centered around creating, publishing, and distributing content for your buyer personas, audience, and followers through the social media platform
A franchise is a type of retail business in which an individual or group is granted the right to market a company's goods or services within a certain territory or location. Many fast-food companies operate franchises.
Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion.